General

https://saasplg.com/product-led-growth/

•https://productled.com/product-led-growth-definition/

•https://www.productled.org/blog/the-changing-role-of-product-marketers-in-product-led-companies

•https://userpilot.com/blog/product-led-growth-marketing/.

•https://open.spotify.com/episode/6lGpMydqprHznoajxEP0t3?si=9Z-dp6YiQt6hLNV-gM31Kg&nd=1

•https://productled.com/book/

•https://www.youtube.com/watch?v=R9ea3nOAmG0 

https://blog.getcensus.com/product-qualified-leads-pqls-the-data-backed-process-to-help-you-increase-revenue/

https://productled.com/blog/achieve-product-led-growth/

PQLs

https://open.spotify.com/episode/5hshkSbwKdkBE1fBNA1OsY?si=m6HCwNO1RbyeT0yx2HN1EQ&dl_branch=1

• Marketer’s guide to PLG  

• Changing role of Product Marketer’s in a PLG world 

• Product Led Growth 

• Why is Product Led Growth Taking Off? 

• Product-Led Sales: The Future of Selling 

• The Secret to Success in Product Led Growth 

• Product-Led Growth 101: What It Is and Why It’s Here to Stay

• Agile Product Ownership in a Nutshell 

• Spotify Engineering Culture - Part 1 

• Spotify Engineering Culture - Part 2 

• How to Launch a New Product by Spotify Product Manager 

• Exploring Product Led Growth

Podcasts

• OV Partners Podcast Series 

• Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams - OV | BUILD 

• How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)  

• Product Led Growth Metrics and Benchmarks - with Sam Richard, OpenView Partners 

• What Video Games Can Teach You About User Onboarding